Tracing the entire history of the Teenage Mutant Ninja Turtles toy line from concept development in 1987 all the way to unreleased toys from 1999, Rad Plastic reveals the history of one of the most popular and iconic toy lines in history. You'll learn about how toys are made, from napkin sketch to store shelves, and every step in between. The Ninja Turtles were RAD in comics. RAD on the TV screen. And now for the first time RAD in a 400 page hardcover tome fit for the coffee table. It's RAD PLASTIC!